
GOOD TO STAND OUT specialises exclusively in dance music promotion, working across DJ, club, tastemaker and radio campaigns worldwide. We focus on strategic, curated promotion designed to place records in the right context, at the right time, with the right audience.
We work closely with artists and record labels to understand the positioning of each release and build a tailored promotional approach around it. Our strength lies in communication, long-term relationships, and a deep understanding of how records move within today’s electronic music ecosystem.
Every campaign is handled with care, discretion and intent. We do not offer automated or one-size-fits-all promotion.
Our delivery model is built around relevance and trust rather than volume.
We distribute music directly to DJs, tastemakers, radio programmers and key industry figures through a combination of curated mailing, direct outreach and long-standing personal relationships. Each release is pitched selectively, ensuring it reaches people who are genuinely aligned with the sound, timing and context of the record.
This approach allows us to maintain strong engagement, protect the integrity of each release, and maximise the chances of meaningful support rather than passive downloads.
We are highly selective about the music we work with.
Every release we take on is reviewed carefully to ensure it aligns with our standards and fits organically within our network. This selectivity protects both our reputation and the credibility of the artists and labels we represent.
By prioritising quality over quantity, we ensure that every record we promote receives the attention it deserves and is positioned alongside music that resonates with the same audience. This is a key reason why our campaigns consistently attract genuine interest and long-term support.
We keep the process clear, focused and effective.
Our role is simple: to connect strong music with the people in the industry who matter most. We remove unnecessary complexity and noise, allowing the record to speak for itself while we handle the strategy, outreach and follow-up behind the scenes.
This balance of simplicity on the surface and depth in execution is a core part of how GOOD TO STAND OUT operates.